Grabyo enhances Network 10’s digital, social and mobile content

Grabyo enhances Network 10's digital, social and mobile content

Our cloud video platform enables Network 10 to produce social-first content and reach new audiences.

Early in 2019, we partnered with Australian broadcaster Network 10 to evolve its digital, social and mobile content strategy, replacing SnappyTV in the process.

The partnership sees 10 use our leading cloud video platform to replicate its broadcast news content from programs such as The Project, Studio 10 and 10 News First on social, in an optimized format and in real-time. Our platform also allows 10 to broadcast live to Facebook and Periscope, including its breaking news updates and near-live news clips.

The network's most popular clip of 2019, taken from an episode of Studio 10, was an interview with 'the world's most modified youth', and explored body modification. The clip achieved almost five million views across Facebook and Twitter to date, generating over 42K engagements.

Its most popular 2019 broadcast was a live, uninterrupted interview from The Project news show, between journalist Waleed Aly and the Australian Prime Minister, Scott Morrison. The half-hour interview was broadcast to Facebook Live and achieved over 320,000 views and over 5,000 engagements.