The conclusion of the world’s fastest and most technologically powered sailing championship engaged audiences across social media.
SailGP, the technologically advanced global sailing league, captured vast social audiences during its gripping 2019 finale by delivering real-time highlights to social media using Grabyo.
As the dramatic events of the final race unfolded, our cloud video platform enabled SailGP to clip, edit and deliver social videos and highlights to Facebook and Twitter in real-time. Fans across the world were able to access live video updates from the waters in Marseille as they happened.
The most thrilling moment of the race, when the Australian and Japanese boats nearly touched during a daring maneuver, was shared to social media moments after it happened, creating a live buzz across social media.
The nature of SailGP is to push the limits of the sport. As such, Grabyo’s intuitive, browser-based video tools allowed the digital team to create and share social videos that explained and explored the technology of SailGP’s fleet of six F50 catamarans.
Supplementary content enriches the experiences of SailGP fans. SailGP was able to satisfy demand and entertain its viewers away from the race action, while making the sport accessible for new fans, delivered on a platform that allows it to reach a vast new audience.
SailGP used Grabyo Studio to quickly clip, edit and publish videos to social media moments after they happened. This helped to unlock the value of being first to market with video content, reaching vast social audiences who are actively engaging with video.