EMEA Digital News Round-Up

EMEA Digital News Round-Up

Here's some of our favorite content production ideas from around the sports and broadcast industry this past week.

During these uncertain times, with people staying at home instead of working from their offices and studios, content production has had to change. Fans and consumers want to feel connected now more than ever, and for the time being this has to be through virtual means. This has resulted in some very creative participation and viewing experiences by federations, sports athletes and broadcasters.

You can challenge professional athletes at their own discipline, get your football fix in a virtual tournament or have a bedtime story read to you by your footballing hero.


F1's Virtual Grand Prix

Formula One has created a Virtual Grand Prix series set to replace its canceled races for the foreseeable future. This allows fans to keep watching their favorite drivers while they take on a host of celebrities. F1 is hosting the broadcast live from Gfinity Esports Arena and the series will allow the competitors to join remotely, while viewers watch from the safety of their homes via the Sky Sports channels or their YouTube channel. F1 Virtual Bahrain GP airs live on Sky Sports channels.


The Global Quaranteam

Leyton Orient FC has organized a 128 team FIFA20 tournament aiming to connect clubs with their fans whilst raising money to support the efforts in fighting COVID-19. The tournament includes clubs from Europe, America, Australia and Africa. Each club has the opportunity to stream their game, while the O's run virtual round by round draws via their social media platforms. Ultimate Quaran-Team: Raising Money Through Togetherness.


Race the best with Zwift

British Cycling and Sport England have teamed up with Zwift to invite professionals from the cycling world to virtually lead cycles with Zwift's user-base on different courses across the world. This will allow people to join a virtual cycle of hundreds of people and pit themselves against the top of the crop. As well as engaging with the customer base of Zwift, the athletes also have a safe means of training.


Bedtime stories on TalkSport

Amongst the current pandemic, people are looking for different ways to connect with their audiences and bring some light relief. TalkSport has hosted football players from Nottingham Forest reading bedtime stories on their radio show, bringing Forest defender Joe Worrall into their live radio broadcast remotely, via live stream.


No Football No Problem

Content production teams from football clubs' are creating fun alternative fan experiences. Our partner Southampton played Manchester City in a game of naughts and crosses between their Twitter accounts. There are sure to be many more examples of light-hearted fun appearing over the next few weeks and months.

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