We’ve partnered with D.C. United to enhance the club’s live digital video strategy and deliver timely remote live fan experiences across social media during the absence of live soccer.
As live professional sports remain on hold in the United States and most people currently staying at home in isolation, Major League Soccer (MLS) clubs are facing a new challenge of connecting with fans remotely and creating new sports content for supporters to enjoy.
D.C. United is addressing this challenge by using our cloud video platform to produce and deliver new digital-first live broadcasts to Facebook, Periscope and Twitch. Our browser-based production tools enable the club’s digital team to work safely and remotely from home while collaborating in real-time
One of the founding clubs of MLS, D.C. United is getting creative with the live content it creates. In December 2019, the club announced the signing of Mohamed “KingCJ0” Alioune Diop, who is streaming his FIFA 20 matches to D.C. United’s Twitch and Facebook pages from his own home. The world of eSports has rapidly increased in popularity with games publishers, sports federations and clubs hosting live, interactive eSports events that appeal to a cross-section of gaming and sports fans across the US.
D.C. United is also leveraging the popularity of their players by hosting live Q&As and ‘Ask Me Anything’ (AMA) shows with the players at home. The club has started a regular interview segment hosted by midfielder Julian Gressel, titled #GresselSpecial, as well as producing tailored content for its Spanish-speaking fans, including AMAs with midfielder Junior Moreno.
Our remote contribution features allow D.C. United’s hosts, players or staff to join a live broadcast using only a single browser link, from anywhere in the world. The guests only need is a connected device with a webcam and microphone.
D.C. United uses Grabyo Producer, our advanced live production platform, to create, produce and deliver its remote live fan experiences to social, mobile and web platforms.
Accessed through a web-browser, Producer allows digital teams to overlay graphics and run interactive elements such as polls on a broadcast. Production teams can collaborate to deliver a broadcast from anywhere in the world with an internet connection.