Here are some of our favorite content production ideas from around the sports and broadcast industry over the past weeks.
As people have been staying at home over the past few weeks, the type of content being consumed has changed. There has been a rise in esports competitions, gaming and the latest online craze – TikTok. Dancing has been a popular activity on the platform, even taking one of Drake’s songs to the top of the Billboard charts. Elsewhere, the NFL draft moved online with virtual watch parties and DC United streamed player interviews. People are looking for light-hearted fun and there has been plenty of that.
Celebrities, sports stars, and brands have all been getting involved in the hottest social media channel. Espn set up an account and already has over 8 million followers. Re-surfacing content from other accounts, regularly achieving over 1 million views per video.
Pat McAfee’s dad is a legend. 🔥 (via @patmcafeeshow/Instagram)♬ original sound – espn
The highly anticipated NFL draft was moved online this year. Teams, players, and coaches all got involved from the comfort of their homes. Broadcasting the show live to ESPN so fans can keep up to date as the action unfolds. To keep the fans engaged and to ensure they felt part of the action, teams also held virtual watch parties. Fans dialed into an online conference call to show their support for their teams.
Mario Tennis Ace
Esports has been on the rise in the past few weeks and tennis is no different. The Stay at Home Slam was Launched at the end of April, seeing tennis stars and celebrities battle it out on Mario Tennis Ace. The Williams sisters were paired with Gigi Hadid and Hailey Beiber. The event had live commentary from John McEnroe and Justine Ezarik. The tournament was won by TikTok star Addison Rae and pro tennis player Taylor Fritz.
DC United Happy Hour
In the absence of MLS games, DC United players have been connecting with fans through a series of player interviews. During ‘Happy Hour’ the players were interviewed in both English and Spanish, discussing all things soccer.
Video production for social and digital platforms is fundamentally changing across all industries, with demand increasing daily as people spend more time at home. To learn more about Grabyo and how we are helping global broadcasters, rights holders and media companies overcome these challenges with our cloud-based video production and editing platform – get in touch today.