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Americas digital round up

Here are Grabyo’s favorite content production ideas from around the sports and broadcast industry over the past weeks.

As live events across the US continuewith reduced capacity, enhancing fan engagement and remote experiences has become g a priority for content producers.Sports bubbles have provided a unique insight into the life of sports teams, with the Phoenix Suns uniquely announcing team line ups using family members,

Ahead of the Emmy’s, media and entertainment outlet Variety has been interviewing high-profile stars such as Olivia Coleman from home, taking out the glamour of the red carpet but replacing it with an insight into their life at home. The US Open took place, providing tennis fans with the first major slam since March. The tournament ran a live daily show to ensure fans were up-to-date with all the action.

Phoenix Suns

As the Phoenix Suns resumed NBA action, it required the team to enter the ‘Disney Bubble’ move away from their family to Orlando. To give the players a glimpse of home, they used their friends and family to announce the line up. Each player had a friend or family member record a short clip alongside their name. These clips were played out at the beginning of the match, with high-profile players from other teams such as LeBron James calling out the Phoenix Suns for such a heart-warming piece of content.

Award season

TV and film award season is continuing despite cancellations and disruption earlier in the year. The Emmys will take place in the middle of September, but without the red carpet and star-studded guest lists. This provides a unique opportunity for content producers to take fans to the stars instead. Media and Entertainment news outlet Variety has been hosting interviews and short-forms chat shows on its digital channels. Discussing nominations and watch parties with Olivia Coleman and Helena Bonham-Carter, the stars have been joining from their homes ahead of the prestigious award ceremony.

Behind the scenes of the Detroit Tigers

As MLB action returned to screens across the world, the Detroit Tigers wanted to ensure its global fan base didn’t feel isolated from the action.. Speaking with fans via Zoom before the match, the digital team prepped the fans before they appeared on live streams during the game. Having fan reactions played out live during play replicated a sense of fans being present at the ballpark, and generated a new format of atmosphere. To further improve the viewer experience, the team used video game audio throughout the matches to replicate cheering and bring the game to life for those watching at home.

US Open daily show

The US Open took place this year as the first major tennis tournament since the start of the pandemic. To ensure tennis fans were as close to the action as possible, the USTA launched a daily, social-first live show. The Warm-Up was broadcast to Facebook, recapping the previous days’ action and taking a look at the upcoming matches for that day. The show was created remotely, and had guests joining the show from their homes.

Seven from Sunday

As the NFL returned the NFL 345 channel returned with its Seven from Sunday. The channel covering all things news for the NFL highlights the seven key statistics from the opening day of the season. Published on Twitter using images and graphics to display the statistics and also presented in longer form on the NFL website. The content gives fans an insight into their teams as well as the league as a whole, using historical data to create meaningful comparisons.

To learn more about Grabyo and how we are helping global broadcasters, rights holders and media companies overcome these challenges with our cloud-based video production and editing platform – get in touch today.

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