Here are Grabyo’s favorite content production ideas from around the sports and broadcast industry over the past weeks.
As things are beginning to slowly return to life as it was before lockdown, there has been some industry-first innovations taking place. Many sports are about to return to behind-closed-doors matches and tournaments, but the PGA Tour has been leading the way. One of the first sports to return, the tour created a multicast with Twitter to bring fans closer to the action than ever before. Moving events online has allowed some sense of normality to resume to the calendar despite audiences not being able to attend. There have been award ceremonies taking place and the MLB draft, also hosted online with a combination of guests and presenters working from scaled-back studios and their homes. In the absence of the Olympics, Team USA have been engaging fans on TikTok and some stadiums have been turning into restaurants on Airbnb. Another few weeks full of innovation to keep fans and viewers entertained.
PGA Tour Multicast
The PGA tour has teamed up with Twitter for a multicast fan engagement initiative at The Charles Schwab Challenge. The cast will feature nine video streams from across the course, featured on 20 different twitter accounts. The streams will follow groups around the course and include live commentary, bringing the fans as close as possible to the action. There will be celebrity guests featuring on the streams as well as audio from the players themselves as they wear microphones whilst playing. In a first for the sport, this initiative aims to attract more than just avid golf fans to the stream.
🔊 SOUND ON 🔊 pic.twitter.com/5ddmZuTaaz— PGA TOUR (@PGATOUR) June 19, 2020
No red carpet, no acceptance speeches cut short, and no after parties. The ESPYS looked different for the 2020 award ceremony. The Excellence in Sports Performance Yearly Awards shifted their focus this year to game-changers off the field, due to the lack of performances taking place on the field as a result of the pandemic. The award ceremony was broadcast to ESPN and live-streamed to Hulu and Sling, hosted by the trio of Rapinoe, Wilson, and Bird. Acceptance speeches were recorded at home and added to the broadcast to enable the winners to give their thanks and acknowledgment to those who provided support.
“Humbled does not even begin to describe the feeling.”@kevinlove delivers a heartfelt speech after winning the 2020 Arthur Ashe Courage Award for his commitment to growing mental health awareness. #ESPYS pic.twitter.com/EjQdm34ZjD— ESPN (@espn) June 22, 2020
Team USA on TikTok
Without the Olympics taking place this summer, Team USA is enabling fans to see their favorite stars on TikTok. The channel is home to a variety of home videos. Fans can workout with the team and re-live some of the most memorable moments from over the past few years. It allows fans the opportunity to engage with the starts of the team in an authentic way, seeing inside their homes and also how the train and workout whilst they wait for full-training to resume.
In a similar format to the recent NFL draft, the MLB had to take its 2020 draft online. Presented in the studio with only one presenter, the draft was broadcast on ESPN2. The draft also changed format, switching from the usual 40 round draft to a five-round draft over two days. To keep the fans engaged throughout the rounds of the draft, each pick was announced on social media with accompanying graphics. It also ensured fans didn’t miss a moment and could start following their new team members. Some of the players filmed themselves receiving the news, sharing the moments of tears and celebrations with their friends and families.
Dinner at the stadium?
There have been some innovative pieces of content created in the past few months as leagues and clubs wait for live sports events to return. One baseball club, The Pensacola Blue Wahoos, have listed their stadium on Airbnb. With no matchday revenue and having to move all other events online, it will provide temporary use of the stadium. For $1,500 you can use the facilities and sleep up to 10 people in the bedroom next to the clubhouse. It creates the perfect setting to produce some engaging TikTok and social videos.
The Pensacola Blue Wahoos, a Twins minor league affiliate, are renting their stadium on Airbnb for $1,500 per night pic.twitter.com/QHxmBA3IYP— Bleacher Report MLB (@BR_MLB) May 23, 2020
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