Here are Grabyo’s favorite content production ideas from around the sports and broadcast industry over the past weeks.
Living in a ‘bubble’ is fast becoming the norm for athletes in the US. In order to return to competitive action they are required to isolate together in their teams and stay in an designated area together. With no fans able to attend live events, behind the scenes content and access is crucial. The NBA has resumed doing just this, with a twitter account pulling together all of its best content. To enhance the fan experience, ESPN have added additional cameras on court and Fox Sports are adding fans to the broadcast using CGI. Outside of sports, Biden’s running mate, Kamala Harris was announced, with clips of an acceptance via video call.
Going Courtside
ESPN has invested heavily in the fan experience for the NBA’s return. To enhance its coverage, additional cameras have been added so fans can watch every piece of action as it plays out during the remaining games of the 19-20 season. There is also the opportunity for fans to feel part of the action with 300 fans per game appearing on 17 foot wide screens which will be positioned courtside. They will also be able to engage with each other via Microsoft to further enhance their experience.
Slovenian magicians 💫 🇸🇮@Goran_Dragic x @luka7doncic pic.twitter.com/AWgV4K61VF
— NBA on ESPN (@ESPNNBA) August 13, 2020
CGI Fans
FOX Sports is solving the problem of empty stadiums by placing fans into the stands virtually. Using CGI technology, fans will appear at Wrigley Field during the game broadcast . FOX believes that adding fans they can control with live reactions such as waves, cheers and also thinned out depending on the score, will make the viewing experience more authentic.
Are Nike Unstoppable?
Nike has an impressive catalogue of video adverts, known for being emotive and addressing wider societal issues. The latest installment addresses the issues that have occurred due to the pandemic. Using archive footage featuring professional athletes as well as amateurs, the advert focuses on what can be achieved together. The content is so impressive due to its highly precise editing and split-screen nature. The 90 second advert features 70 individual clips stitched together.
Biden Harris
Everybody has been embracing new rules and restrictions. As Joe Biden announced Kamala Harris as his new running mate, things weren’t as normal. With social distancing still in place with masks, there were no hugs or handshakes. Several news outlets also showed the clip of Harris accepting her position via video call in Biden’s office.
.@JoeBiden: “My fellow Americans, let me introduce to you for the first time your next Vice President of the United States Kamala Harris.”@KamalaHarris: “Thank you, Joe…I am incredibly honored by this responsibility and I am ready to get to work.” pic.twitter.com/dSgbqSDFQg
— CSPAN (@cspan) August 12, 2020
To learn more about Grabyo and how we are helping global broadcasters, rights holders and media companies overcome these challenges with our cloud-based video production and editing platform – get in touch today.
