Read about the most interesting and unique content ideas from around the APAC sports and broadcast industry these past few weeks.
With fans staying at home, online viewership among multiple sports is on the rise with the IPL seeing record figures for their recent matches. Manchester United is also showing strong promise for its future with the opening of their first set of sports experience stores, firstly in Beijing, China. The eSports industry is also continuing to grow as more people increase their online presence, this was reflected with the takeover of DouYu by Huya to create a $10 billion juggernaut.
Theatre of Dreams
Manchester United has confirmed they will be opening several entertainment venues in partnership with Harves Entertainment, called The Theatre of Dreams. As fans seek fully immersive experiences across the globe, these venues will be a homage to the Old Trafford Stadium with interactive history sections, gaming and dining. The first venue will open in Beijing, China with other sites in Shanghai, Shenyang and Changsha set to follow.
2020 National Chinese Championships
The National Chinese Championships took place in October with several high-profile players competing. Chinese provinces compete against each other to win the National Championships. The event was live-streamed on the ITTF YouTube and Facebook channels globally so fans can watch the matches from their homes.
IPL viewer records
Star India have recorded the largest ever reach and viewership for the recent IPL matches. As matches were set to start up, some of the world’s more high-profile cricketers have joined the IPL to compete over the winter months, bringing with them a global reach and audience. A total of 269 million viewers tuned in, with a total increase of 15% of viewing time over the first seven IPL matches.
All Blacks are back
The All Blacks returned to action with fans in the stadium for a match against Australia. Despite some fans being present, there were plenty of fans at home wanting to feel part of the action. SkySportsNZ have created a new feature called Player Cam. The clip across digital channels focuses on one player whilst showing the match being played out at the same time on a small video screen in the clip. It allows fans to watch the match as if they were there, focusing on an individual and the game as a whole.
🏃🏽📹 PLAYER CAM | Check out @ardiesavea like you’ve never seen him before through the @skysportnz player cam!— All Blacks (@AllBlacks) October 12, 2020
How about this match-saving turnover in overtime.
FULL VIDEO ➡️ https://t.co/wBZrl4CeF1 pic.twitter.com/BkprVytw0L
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