With increasing emphasis on live social interactivity and engagement and “meaningful human interactions”,

Grabyo is delighted to release an update to enable users to moderate and display social comments directly from Grabyo Producer.

This latest release extends the functionality launched within the Grabyo “social wall” allowing partners to moderate and insert Facebook and Periscope comments into live broadcasts. Previously comments were moderated through a separate web console, with this update digital producers can now view comments coming in from a specific Facebook or Periscope/Twitter live stream, queue and approve from the same console, before being added to the live output.

Social video drives audience engagement and since its release in 2016, Facebook Live broadcasts have generated 10x more comments on average than non-live video posts. This update to Grabyo Producer enables partners to capitalize on this increased engagement by enhancing live broadcasts with real-time comments and polls adding a new level of interactivity and encouraging feedback and audience participation.

 

This functionality provides an easy, flexible workflow to enhance social live broadcasts. It also opens up numerous new audience first streaming formats. Social wall has already been used by the AELTC Wimbledon to run a live Q&A with Roger Federer, FC Barcelona during its legends game with Manchester United as well as broadcasts from Formula E, US PGA Tour, Southampton FC, Red Bull Media House and many others.

By promoting and displaying real-time audience interaction, our partners have seen a significant lift in user engagements on live broadcasts – a key metric for content discovery after recent updates to Facebook’s news feed algorithms. Facebook has indicated that live streams will be a beneficiary of this change, because live broadcasts generate higher levels of user engagement, in addition to a more prominent position for content developed for Facebook Watch.

Grabyo delivered more than 200,000 clips and 17,000 live events across the Facebook platform in 2017 – If you are looking for strategic support and ideas to enhance your social video production output and maximize engagement – please get in touch with our team at hello@grabyo.com.

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