Here are some of our favorite digital content production ideas from around the sports and broadcast industry over the past two weeks.
The past few weeks have seen a large majority of people make the full-time move to working from home – away from studios, meeting rooms and media suites. Working in the cloud has become a necessity and industries have been adapting differently.
In the UK, parliament is being run by Zoom meetings and the nation’s Saturday night Match of the Day football fix has transformed into a podcast. In other parts of the world, there are virtual concerts, training events and the opportunity to learn new skills, all being produced and broadcast through the cloud.
Making dinner with a star chef
Chef Massimo Bottura is building his online community by running cooking classes through his Instagram feed from his home in Italy. Taking advantage of people having more time on their hands and spending more time cooking at home, the chef has over 1 million followers on his Instagram account.
Working out with Watford
Watford Football Club has found an innovative way to engage with fans as well as allowing commercial partners’ presence on their channels. Ben Foster ran the first team spin session from his house with fellow teammates joining via conference call. The content was then shared on club channels as well as the players interacting with it.
Daily concerts with Gary Barlow
Gary Barlow has created a YouTube channel for his #croonersessions. Every day Gary features a different guest from famous bands and artists to fans of his channel. Guests are joining from all over the world, London to LA, from gardens to garages, with the aim of providing thousands of fans with some light-hearted entertainment.
Stay and Play Cup
The FIFA 20 Stay and Play Cup will see 20 of Europe’s top football clubs playing against each other in a knockout FIFA 20 tournament. The five-day tournament will be live-streamed on the EA Sports FIFA Twitch channel. Staring some of the world’s best footballers, the tournament will support the Global Giving’s Coronavirus Relief Fund. EA will start the donations with $1M and during the tournament, there will be ways for fans and viewers to donate.
Footy Fit with Pit
Hashtag United have been keeping their community fit by streaming a team PT session run by their goalkeeper. Bringing in their players via video conference, the session switched between players, keeping fans active whilst they stay at home.
A back garden marathon
To support charities across the world, people are streaming concerts, organizing esports tournaments and even running marathons in their gardens. James Campbell raised over £29,000 completing his 6m long back-garden marathon. Bringing in guests for commentary and encouragement, the entire 5-hour event was broadcast live on YouTube.
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