Grabyo’s partnership with DAZN has been shortlisted for an “Outstanding Use of Facebook” award in the inaugural Hashtag Sports Awards.
The awards honor excellence in fan engagement through sports media. The winners will be announced on June 25, 2019 at The TimesCenter in New York City, at an awards show that kicks off the fourth annual Hashtag Sports Conference.
Finalists were chosen by the Engagement Academy of Sports & Entertainment, a prestigious group of CMOs, executives, athletes, and other engagement experts from across the global sports media and marketing ecosystem.
Notable Engagement Academy members include NHL CMO Heidi Browning, Portland Trail Blazers Guard and Pull Up Host CJ McCollum, Spartan Race CMO Carola Jain, NBC Sports CMO Jennifer Storms, Cleveland Browns QB and Camwood Ventures Partner Baker Mayfield, Take It There Host Taylor Rooks, OBB Pictures CEO & Founder Michael D. Ratner, LA Rams CMO Ronalee Zarate-Bayani, Complex CEO Rich Antoniello, and Philadelphia 76ers CMO Katie O’Reilly.
“Finalists like Grabyo and DAZN are setting the industry standard for effective engagement. It is a noteworthy achievement to be selected among the industry’s best by our Engagement Academy members out of all the inspiring and innovative entries we received this year.”
– Steve Cobb, Co-Founder of Hashtag Sports.
Since partnering with Grabyo to share real-time clips, highlights and live streams to Facebook, DAZN has achieved over 440 million views on the platform. Grabyo has helped DAZN to tailor its content strategy in each of its key markets, aligning its output with business objectives in each region.
DAZN’s most popular clip – a controversial red card in a soccer game between Paris Saint Germain and Nantes FC – registered over six million views and generated over 100,000 engagements. By delivering this highlight moments after it happened DAZN capitalized on the virality and reach of social media.
DAZN also uses Grabyo to publish premium content on Facebook Live for free. Doing so enables DAZN to make the most of its broadcast rights, reaching new audiences and driving OTT subscriptions ahead of key PPV events. Its live stream of the Bellator 206 undercard fight reached almost 350,000 live viewers.
For more information on The Hashtag Sports Awards Presented by Budweiser, visit https://awards.hashtagsports.com.
For more information on The Engagement Academy, visit https://awards.hashtagsports.com/academy.
For more information on the 4th annual Hashtag Sports Conference, visit https://nyc.hashtagsports.com/.