Grabyo

Cloud-based video production, editing and distribution.

TV & Radio

The Rich Eisen show upgrades its digital content & distribution with Grabyo

The NFL-themed talk show will broadcast live to YouTube and deliver highlight clips across social media platforms.

We’ve partnered with The Rich Eisen Show, starring NFL Network TV journalist Rich Eisen, to double-down on its digital video strategy and deliver live content to online audiences.

Using our cloud-native platform, The Rich Eisen Show will deliver live video broadcasts to YouTube and clip, edit and share video highlights to its other social channels. The show will also continue to broadcast live audio to its website, richeisenshow.com.

The daily talk show includes NFL discussion and debate between Rich Eisen, Mike De Tufo and Chris Brockman, including remote guest phone-ins from players, coaches and analysts to give their view.

The show’s remote production team will shift to distributing the show using our platform, which is entirely cloud-based and can be accessed through a web-browser from anywhere in the world. This enhanced flexibility enables The Rich Eisen Show’s team to work remotely from home and stay safe during the current COVID-19 pandemic.

Cloud-based production and delivery is becoming critical for publishers and content creators to maintain their output while under the health restrictions currently in place in the US. Using Grabyo, the show’s team can manage distribution entirely remotely without compromising on the show’s quality or reach.

Using our live clipping capabilities, the show is able to create more supplementary content outside of live broadcasts. Delivering highlight clips will enable the show to engage social audiences at a time that suits them and drive more viewers to future live broadcasts.

The Rich Eisen Show will use Grabyo Studio to distribute its live broadcasts to its social media channels and website. It will also utilize Grabyo Studio to clip, edit and share real-time videos and highlights to social media and its website.

“In this increasingly multi-platform content-creating universe, I found that The Rich Eisen Show needed some extra firepower in helping immediately place our high-volume content in front of as many people as possible in the social and digital worlds. Grabyo is an amazingly powerful tool and simple to use, making it all the more crucial for us to bring as much quality content to fans on as many platforms as we can as soon as we feasibly can. Grabyo has been integral in making that all happen.” Rich Eisen, Presenter of The Rich Eisen Show

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Grabyo and Grupo América team up to deliver social-first visual radio shows during 2019 Copa America

The broadcaster reached 3.1 Million views with live radio broadcasts and drove new revenue on YouTube.

Ahead of the 2019 Copa America, Grabyo partnered with Grupo America and Radio La Red to deliver live “visual radio” broadcasts to Facebook and YouTube during tournament matches.

Visual radio broadcasts play like live video posts on social media and create an engaging listening experience. Grabyo’s cloud video platform allowed the broadcaster to overlay graphics and live data visualizations to the audio-only streams. The shows achieved over 3 million views on YouTube.

By delivering live Copa America content to social media, Radio La Red was able to capture a new platform that enables connection with a vast audience of soccer fans in Argentina, despite having no live video distribution rights. The broadcaster was able to maximize its live audio rights to promote its YouTube channel and mobile app using branded graphic overlays on the broadcast.

Radio La Red was also able to take advantage of Grabyo’s integration with the social participation platform, Flowics, during these live broadcasts. This partnership enabled the broadcaster to present live stats from each game within the stream and display comments from fans on screen during the radio show.

Radio La Red leveraged Grabyo’s distribution partnership and ContentID integration with YouTube to monetize content through YouTube advertising. Branded pre-roll bumpers were added to the visual radio show to promote sponsors and brand partners.

The visual radio show brought Argentina fans a completely new way to keep up with the Copa America in real-time, making the tournament accessible to fans anywhere, anytime, with or without access to the traditional Radio broadcast of the games.

Live streaming on social platforms is one of the fastest growing sectors in video industry. Combining a live audio experience with audience participation, social data integrations and new types of visual programming highlight the potential for innovation in digital radio. Grabyo is pleased to have been part of this innovative content strategy, bringing a new experience to football fans listening to the Radio La Red show.

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Five ways 5G will change media marketing by 2025

Media marketing and advertising has undergone major changes in the past decade.Through the growth of broadband WiFi and new digital and social networks, technology has created vast new opportunities for communication and has evolved consumer touch points, creating new levels of audience engagement.

Mobile technology has also been an engine of change for media marketing and content distribution. As consumers look for more flexibility in how and when they access media, mobile consumption has grown exponentially. In parallel, devices and networks have improved to meet this demand, creating new media revenues and marketing opportunities.

New research from Ovum and Intel has predicted that within the next decade, media and entertainment companies will be competing for wireless revenue opportunities worth $1.3 trillion, thanks to the introduction of 5G networks. With download speeds of up top 20GB (more than 1000 faster than a typical 4G connection today), the report predicts that by 2025, the majority of global mobile media revenues will be generated by the ultra-fast 5G network. So how will media marketing look in this landscape?

1. Mobile video content will evolve…and consumption will accelerate

Today, more than 75% of all US video views are on a mobile device, and this number has grown consistently for the past 5 years. In developed markets, consumers look at their mobile phones more than 150 times per day, with that number increasing to 300 times per day for 18-25 year olds. Mobile media time is now up to 2.5hrs per day on average in the United States, eclipsing linear TV for younger demographics.

Consumers regularly use mobile devices to browse video on the go across an array of social media platforms and mobile apps, on top of extensive use in the home on local WiFi networks. Media companies are capitalizing on this behavior by offering premium video content for free on social platforms, mobile apps, and websites, driving consumers to higher value OTT and paid subscription services. The sustained growth in short-form video viewing on social platforms creates new revenue opportunities too, such as in-stream and pre-roll video advertising now available on Twitter, Facebook, and YouTube.

Utilizing 5G networks, latency and buffering will be vastly reduced and organizations will be able to deliver video in hi-res, VR, AR and 360, making these services more accessible to consumers across multiple devices and platforms. Publishers face stiff competition for online video views and those that develop the most engaging and innovative video experiences will capture the largest digital audience.

In 2025 media companies will need to offer a wide range of tailored video content across platforms to remain relevant and win new customers. Online video is already an important marketing tool, but as network speeds and download times become less of a concern for consumers, improving video production and distribution strategies will be critical to success.

2. Social & streaming video will lead the way

Social media platforms are rapidly moving towards video-focused services, keeping users active for longer by expanding to become a destination for entertainment as well as networking and communications. YouTube was the first global video platform, but Facebook, Twitter, Instagram, Snapchat, Youku and Bytedance have all built out substantial video offerings; in fact in 2017 Mark Zuckerberg stated that “Facebook will be mostly video within the next 5 years.”

The viewing habits of younger generations, Millenials and Gen Z, are driving this change. Video-based platforms such as Snapchat and Instagram are fast becoming the app of choice for these demographics, with Facebook and Twitter working to compete for users by developing advanced video offerings. However, all are still a long way off from competing with YouTube, as more than 1bn hours of YouTube videos are watched daily in 2018.

As more consumers access 5G, real-time video content on social media apps will grow even faster. By 2025, consumers will expect a range of choice in how they access video and social will lead the way in achieving high levels of reach. Live broadcasts will become popular, as communal online watching becomes the norm and buffering issues become a thing of the past.

Viewers on social are already highly engaged in live video, watching for longer as they comment, discuss and participate with the content. Audiences for Facebook Live generate 3x more comments that VOD videos with watch times more than 10x longer on average. Live polls and audience interaction will be key in winning and retaining viewers. Media companies will need to offer memorable live experiences across social media, as well as real-time clips and highlights, to keep consumers interested in their content.

3. Social video will drive direct sales

The question of “where can I buy that?” will be a thing of the past in 2025. Currently, Instagram and Snapchat allow publishers to include links to ecommerce sites within images posted to the site, but with 5G network adoption, marketers will be able to utilise social video to include links to products & services (including OTT subscriptions). This capability, along with interactive features such as voting and live data, will drive deeper engagement and longer watch periods.

Video content will soon be an essential feature for any online marketplace or service. Media and entertainment providers will be able to combine this with content and network propositions, offering premium content in the form of interactive live streams or short clips, with marketing options to drive consumers to premium OTT subscriptions and other commerce channels. This will also open up opportunities for brand partnerships, offering more value for sponsors and drive ROI with measurable metrics on brand impact and conversion.

4. AI will help curate the customer journey from the beginning

As the quality of video and networks increase so will the development of AI-assisted video production. By 2025, we expect automation to be a key part of video production workflows. Editors will be be able to define triggers and context-variables that will allow the automatic creation of clips and highlights from live feeds, reducing the time it takes to create real time updates for live events, such as sports, music festivals or entertainment award shows.

AI will also help consumers to find more relevant content. As algorithms improve across social media, discoverability will improve for organisations producing the right content. As 5G drives digital video consumption growth, AI will enable digital teams to keep up with demand.

5. Mobile ad spend will continue to grow

According to eMarketer, digital ad spend will topple 50% of global ad spend by 2020.  If you break down today’s digital ad spend, mobile ads already account for nearly 70% of total spend with more than 50% of digital budgets allocated to video. By 2025, mobile video will be an highly-rich source of opportunity for media rights holders to monetize digital video content.

Sponsors are proactively looking for media partnerships in digital and social video, acutely aware of the reach and engment it achieves. As audiences grow, ad spend is following. The introduction of 5G will accelerate this trend. Activating sponsors and taking advantage of native social media advertising will allow media companies will be able to increase returns on content, whilst generating new revenue streams.

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Wimbledon partners with Grabyo for live Visual Radio streams at The Championships

The All England Lawn Tennis Club (AELTC), host of The Championships and known for its signature mix of historic tradition and innovation, has streamed live audio coverage of matches to social media for the first time, registering almost 750,000 views and generating direct engagement with just under 60,000 fans.

The Wimbledon Radio Channel, Wimbledon’s live radio broadcast of The Championships, produced by IMG and encoded by official technology partner IBM, was delivered to Facebook using Visual Radio, a new component of Grabyo Producer.

The rich listening experience displays custom graphics and animations on an audio frame, and enables radio distribution to Facebook, Twitter, Periscope and YouTube as well as websites and mobile apps. Viewers are then able to discuss the action with other listeners through comments or posts, connecting the wider fanbase and community.

The popularity of the Wimbledon Radio Channel across our Visual Radio broadcasts exceeded all expectations. – Alexandra Willis, Head of Communications, Content & Digital, The AELTC.

Using Facebook Live, fans of The Championships were able to listen to the ladies’ final between Serena Williams and Angelique Kerber, the men’s semi-final between Novak Djokovic and Rafael Nadal and the men’s final between Novak Djokovic and Kevin Anderson. These live match streams received almost 60,000 comments, shares and reactions from fans, hosted on the Wimbledon Facebook page.

Alexandra Willis, Head of Communications, Content & Digital, The AELTC, said: “The popularity of the Wimbledon Radio Channel across our Visual Radio broadcasts exceeded all expectations. The Wimbledon Radio Channel performs incredibly strongly across Wimbledon.com and our official apps, and to be able to extend that audience is fantastic. 500,000 people alone listened to the Nadal-Djokovic semi-final which demonstrates our commitment to offering the best access for our fans to enjoy The Championships and engage with our content, and we believe the response shows we have achieved this.”

The popularity of live streaming on social media has increased exponentially in recent years and sports has been a major part of this growth, sports fans want to feel connected to each sporting moment as it happens. Visual Radio from Grabyo meets this demand, enabling production teams to manage multiple live audio streams collaboratively in the cloud, publishing directly to social and mobile platforms that do not offer options for radio broadcasting.

Visual Radio publishers have the added option of activating campaigns for sponsors and media partners. Grabyo’s Producer platform allows users to insert branded graphics, animations or visualisations into the stream. Editors can also insert crowd-sourced comments, conduct live polls with fans and layer imagery and data within the frame to deliver a highly-engaging experience for listeners.

To learn more about Visual Radio, Grabyo’s live video and clipping platform, or to request a demo, please contact us here.

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Grabyo adds Snap as a publishing platform for premium video content

Grabyo is delighted to announce support for direct publishing to Snapchat using the Grabyo Studio video tools and Grabyo Mobile. This new feature allows users to publish real-time clips and highlights from live feeds or VOD uploads, directly to native Snapchat accounts in seconds.

Mobile video consumption continues to rise at a staggering rate. Now responsible for more than 85% of all web traffic, mobile video is the most effective way to reach and engage audiences at scale. Snapchat led the vertical video revolution that has led to the increase in consumption on platforms such as Instagram and the recent release of IGTV.

Grabyo provides tools that enable rights holders and publishers to quickly change the aspect ratio of live content to share in real-time across digital platforms. This means that content shot for horizontal viewing can be quickly converted to vertical video format – whilst focusing on the key action within the shot. Content is not wasted and digital production teams can dramatically reduce the time spent repurposing content for mobile feeds.

Once videos are shared from the Grabyo Mobile app to Snap, users will be able to make use of all the native Snapchat functionality and features such as filters, lenses and stickers, creating a unique version of broadcast quality clips for mobile audiences.

With an estimated 300+ million users globally and over 100+ million daily active users, Snap still remains an important channel for reaching, interacting and communicating with audiences. At the Hashtag Sports conference in June 2018, Blake Stuchin from the NFL said that Snap was the most popular publishing platform for the 2018 Super Bowl. Snap is particularly attractive for younger, more socially savvy audiences who continue to turn to Snap, Instagram and ‘dark social’ platforms such as WhatsApp and Messenger to communicate and share content.

With direct publishing to snapchat and multiple social and digital platforms, multi-aspect ratio video editing, GIFs and image capture, Grabyo continues to innovate digital video production for a live, mobile and social audience. Get in touch now to find out more.

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