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K LEAGUE 1 to deliver season opener live to social media using Grabyo

K League 1, the top-tier Korean football league, will begin its postponed season this Friday with a global match broadcast live to social media using Grabyo. 

K League will use Grabyo’s cloud video platform to produce and deliver the season opener between Jeonbuk Hyundai Motors and Suwon Samsung Bluewings to its YouTube and Twitter channels on Friday at 7pm (KST).K League will be the first major football league to resume action after postponements and cancellations due to the COVID-19 health pandemic. 

With current restrictions on public gatherings, only essential personnel will be present at the match. Grabyo’s cloud-native live production platform will enable K League’s team to work remotely and safely from anywhere in the world, collaborating in real-time to deliver the match broadcast. 

Renowned commentator Simon Hill will be calling the match completely remotely, using Grabyo’s remote contribution capabilities. Hill is based in Australia and will be able to appear on the broadcast using a laptop/PC with a microphone. 

K League’s production set up may act as a blueprint for other sporting events across the world to resume during the current health pandemic. 

Elliot Renton, Senior Director and Head of APAC at Grabyo, commented: “This is a significant step forward for football and it’s fantastic to see sport begin to resume in Asia. Many football fans will be delighted to see this happening and Grabyo is very proud to play a key part in making this happen and delivering the live game to a worldwide audience. We have been helping sports organizations and broadcasters to engage fans in a time of no sport, and with new developments to our live and remote production capabilities the K-League are well placed to win new audiences keen to see live football via social media.”

Doojin Sa, Head of New Media, K League, added: “We are excited to be able to again deliver live sport to football fans across Asia and the world. We are doing so with safety as our main priority, using all of the technology at our disposal to ensure only essential personnel need to be in the stadium. Grabyo’s platform and technology will enable us to reach football fans all over the world who we know have been waiting a long time to see live football. Without this type of remote production, it would not be possible.”

K League will use Grabyo Producer, Grabyo’s advanced live production platform, to deliver the match broadcast. Using Grabyo, K League’s digital team is able to deliver the broadcast directly to its social channels, using only a laptop and internet connection anywhere in the world.

DAZN drives global growth through Grabyo

DAZN, the online sports streaming service owned by DAZN Group, has enjoyed an impressive 2018 leveraging the power of social video to bolster its brand awareness and drive subscription growth using Grabyo.

DAZN has used Grabyo’s platform to deploy a targeted video distribution strategy across its social channels on Facebook, Twitter and YouTube.

Modern sports fans want more than just live events. They’re looking for relevant, real-time video clips across a variety of social platforms, as well as live streams of shoulder content and match footage. DAZN registered almost 200 million video views distributed through Grabyo in 2018, building significant brand value for the world’s largest sports OTT platform.

DAZN’s global video strategy is built on maximizing the media rights it holds to elite sporting competitions in various markets around the world. Key sports properties include football, boxing, fight sports, baseball, hockey, basketball, athletics, darts and many more.

DAZN’s approach to content distribution varies by market including short, real-time highlight clips of premium content such as UEFA Champions League & Italian Serie A matches on Twitter and Facebook, as well as live streams of undercard fights from Golden Boy Promotions, Matchroom Boxing & Bellator events on social media for free. The OTT service, dubbed the “Netflix of Sports” has leveraged the huge popularity of social video viewing to advertise the new service and drive uptake of its paid services from social media users.

Gareth Capon, Grabyo CEO commented: “We’re proud to partner with such an exciting brand like DAZN, helping the team build their global audience and communicate the value of this innovative OTT service for sports fans. The success of DAZN’s digital strategy lies in its customer-centric approach, servicing the needs of consumers who are looking for content across multiple platforms and devices, whilst capitalizing on the growing appetite for social video, to drive brand growth and awareness. As a cloud-based service we have scaled our partnership rapidly across DAZN’s global markets and it’s exciting to be involved with such a dynamic, fast-growing partner.”

Reda Maher, VP Social at DAZN said: “It’s important that we deliver as much value as possible to our customers while growing the DAZN brand. Our partnership with Grabyo has allowed us to do this by enabling all our global content teams to access the platform to share relevant live and near-live content across all our social media properties. Grabyo makes it easy to distribute content across multiple platforms, where we can grow our audience and retain loyalty with our customers on their terms. The flexibility Grabyo’s platform offers – particularly through real-time graphics editing – has been key in achieving this across our markets.”

Grabyo Studio enables DAZN to quickly and easily create, edit and publish video clips to social media moments after they happen – helping to unlock the value of being first to market with video content to reach the vast social audiences who are engaging with video.

DAZN utilises Grabyo’s Producer platform to live stream content directly to social media, making use of Grabyo’s integration partnerships with all major social platforms. The live content creating a community-based, shared viewing experience for the online audience. Live commenting and discussion on live video posts increases engagement and creates more memorable moments for fans, increasing viewer loyalty and encouraging customer conversion.

Product update: Grabyo Studio now supports picture-in-picture video trimming!

As part of an exciting new update to Grabyo Studio, we have evolved our picture-in-picture (PiP) capabilities. Users can now continually monitor a live feed outside of Grabyo Studio, ensuring no action is missed whilst using another browser or window.

This is an important workflow upgrade for busy digital teams who are managing multiple channels, platforms and feeds – allowing users to edit clips within Grabyo, monitor social media, or work on other projects simultaneously.

This update is part of Grabyo’s core mission – to provide video production tools that empower digital and social teams to create, edit and distribute video content quickly and easily. Grabyo Studio’s collaborative, browser-based nature enables almost any member of a digital team can pick up their laptop and begin producing content, making the most of any resources available.

Reducing the time it takes to create and distribute clips will help our partners be first to market with content, which is key in today’s competitive market. Video monetisation through native social advertising, sponsorship or brand partnerships is such a lucrative market, where content publishers are creating entirely new revenue streams with social and digital-first content.

Today’s audiences are watching across a variety of platforms and devices but share one common desire – for new, innovative and highly engaging content. PiP trimming will enable our partners to quickly create multi-dimensional video that draws online audiences and encourages longer watch times and engagement.

If you have any questions, feel free to get in touch with us at hello@grabyo.com

Five ways 5G will change media marketing by 2025

Media marketing and advertising has undergone major changes in the past decade.Through the growth of broadband WiFi and new digital and social networks, technology has created vast new opportunities for communication and has evolved consumer touch points, creating new levels of audience engagement.

Mobile technology has also been an engine of change for media marketing and content distribution. As consumers look for more flexibility in how and when they access media, mobile consumption has grown exponentially. In parallel, devices and networks have improved to meet this demand, creating new media revenues and marketing opportunities.

New research from Ovum and Intel has predicted that within the next decade, media and entertainment companies will be competing for wireless revenue opportunities worth $1.3 trillion, thanks to the introduction of 5G networks. With download speeds of up top 20GB (more than 1000 faster than a typical 4G connection today), the report predicts that by 2025, the majority of global mobile media revenues will be generated by the ultra-fast 5G network. So how will media marketing look in this landscape?

1. Mobile video content will evolve…and consumption will accelerate

Today, more than 75% of all US video views are on a mobile device, and this number has grown consistently for the past 5 years. In developed markets, consumers look at their mobile phones more than 150 times per day, with that number increasing to 300 times per day for 18-25 year olds. Mobile media time is now up to 2.5hrs per day on average in the United States, eclipsing linear TV for younger demographics.

Consumers regularly use mobile devices to browse video on the go across an array of social media platforms and mobile apps, on top of extensive use in the home on local WiFi networks. Media companies are capitalizing on this behavior by offering premium video content for free on social platforms, mobile apps, and websites, driving consumers to higher value OTT and paid subscription services. The sustained growth in short-form video viewing on social platforms creates new revenue opportunities too, such as in-stream and pre-roll video advertising now available on Twitter, Facebook, and YouTube.

Utilizing 5G networks, latency and buffering will be vastly reduced and organizations will be able to deliver video in hi-res, VR, AR and 360, making these services more accessible to consumers across multiple devices and platforms. Publishers face stiff competition for online video views and those that develop the most engaging and innovative video experiences will capture the largest digital audience.

In 2025 media companies will need to offer a wide range of tailored video content across platforms to remain relevant and win new customers. Online video is already an important marketing tool, but as network speeds and download times become less of a concern for consumers, improving video production and distribution strategies will be critical to success.

2. Social & streaming video will lead the way

Social media platforms are rapidly moving towards video-focused services, keeping users active for longer by expanding to become a destination for entertainment as well as networking and communications. YouTube was the first global video platform, but Facebook, Twitter, Instagram, Snapchat, Youku and Bytedance have all built out substantial video offerings; in fact in 2017 Mark Zuckerberg stated that “Facebook will be mostly video within the next 5 years.”

The viewing habits of younger generations, Millenials and Gen Z, are driving this change. Video-based platforms such as Snapchat and Instagram are fast becoming the app of choice for these demographics, with Facebook and Twitter working to compete for users by developing advanced video offerings. However, all are still a long way off from competing with YouTube, as more than 1bn hours of YouTube videos are watched daily in 2018.

As more consumers access 5G, real-time video content on social media apps will grow even faster. By 2025, consumers will expect a range of choice in how they access video and social will lead the way in achieving high levels of reach. Live broadcasts will become popular, as communal online watching becomes the norm and buffering issues become a thing of the past.

Viewers on social are already highly engaged in live video, watching for longer as they comment, discuss and participate with the content. Audiences for Facebook Live generate 3x more comments that VOD videos with watch times more than 10x longer on average. Live polls and audience interaction will be key in winning and retaining viewers. Media companies will need to offer memorable live experiences across social media, as well as real-time clips and highlights, to keep consumers interested in their content.

3. Social video will drive direct sales

The question of “where can I buy that?” will be a thing of the past in 2025. Currently, Instagram and Snapchat allow publishers to include links to ecommerce sites within images posted to the site, but with 5G network adoption, marketers will be able to utilise social video to include links to products & services (including OTT subscriptions). This capability, along with interactive features such as voting and live data, will drive deeper engagement and longer watch periods.

Video content will soon be an essential feature for any online marketplace or service. Media and entertainment providers will be able to combine this with content and network propositions, offering premium content in the form of interactive live streams or short clips, with marketing options to drive consumers to premium OTT subscriptions and other commerce channels. This will also open up opportunities for brand partnerships, offering more value for sponsors and drive ROI with measurable metrics on brand impact and conversion.

4. AI will help curate the customer journey from the beginning

As the quality of video and networks increase so will the development of AI-assisted video production. By 2025, we expect automation to be a key part of video production workflows. Editors will be be able to define triggers and context-variables that will allow the automatic creation of clips and highlights from live feeds, reducing the time it takes to create real time updates for live events, such as sports, music festivals or entertainment award shows.

AI will also help consumers to find more relevant content. As algorithms improve across social media, discoverability will improve for organisations producing the right content. As 5G drives digital video consumption growth, AI will enable digital teams to keep up with demand.

5. Mobile ad spend will continue to grow

According to eMarketer, digital ad spend will topple 50% of global ad spend by 2020.  If you break down today’s digital ad spend, mobile ads already account for nearly 70% of total spend with more than 50% of digital budgets allocated to video. By 2025, mobile video will be an highly-rich source of opportunity for media rights holders to monetize digital video content.

Sponsors are proactively looking for media partnerships in digital and social video, acutely aware of the reach and engment it achieves. As audiences grow, ad spend is following. The introduction of 5G will accelerate this trend. Activating sponsors and taking advantage of native social media advertising will allow media companies will be able to increase returns on content, whilst generating new revenue streams.

Wimbledon partners with Grabyo for live Visual Radio streams at The Championships

The All England Lawn Tennis Club (AELTC), host of The Championships and known for its signature mix of historic tradition and innovation, has streamed live audio coverage of matches to social media for the first time, registering almost 750,000 views and generating direct engagement with just under 60,000 fans.

The Wimbledon Radio Channel, Wimbledon’s live radio broadcast of The Championships, produced by IMG and encoded by official technology partner IBM, was delivered to Facebook using Visual Radio, a new component of Grabyo Producer.

The rich listening experience displays custom graphics and animations on an audio frame, and enables radio distribution to Facebook, Twitter, Periscope and YouTube as well as websites and mobile apps. Viewers are then able to discuss the action with other listeners through comments or posts, connecting the wider fanbase and community.

The popularity of the Wimbledon Radio Channel across our Visual Radio broadcasts exceeded all expectations. – Alexandra Willis, Head of Communications, Content & Digital, The AELTC.

Using Facebook Live, fans of The Championships were able to listen to the ladies’ final between Serena Williams and Angelique Kerber, the men’s semi-final between Novak Djokovic and Rafael Nadal and the men’s final between Novak Djokovic and Kevin Anderson. These live match streams received almost 60,000 comments, shares and reactions from fans, hosted on the Wimbledon Facebook page.

Alexandra Willis, Head of Communications, Content & Digital, The AELTC, said: “The popularity of the Wimbledon Radio Channel across our Visual Radio broadcasts exceeded all expectations. The Wimbledon Radio Channel performs incredibly strongly across Wimbledon.com and our official apps, and to be able to extend that audience is fantastic. 500,000 people alone listened to the Nadal-Djokovic semi-final which demonstrates our commitment to offering the best access for our fans to enjoy The Championships and engage with our content, and we believe the response shows we have achieved this.”

The popularity of live streaming on social media has increased exponentially in recent years and sports has been a major part of this growth, sports fans want to feel connected to each sporting moment as it happens. Visual Radio from Grabyo meets this demand, enabling production teams to manage multiple live audio streams collaboratively in the cloud, publishing directly to social and mobile platforms that do not offer options for radio broadcasting.

Visual Radio publishers have the added option of activating campaigns for sponsors and media partners. Grabyo’s Producer platform allows users to insert branded graphics, animations or visualisations into the stream. Editors can also insert crowd-sourced comments, conduct live polls with fans and layer imagery and data within the frame to deliver a highly-engaging experience for listeners.

To learn more about Visual Radio, Grabyo’s live video and clipping platform, or to request a demo, please contact us here.

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