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Fashion & Lifestyle

Turner Sports amplifies real-time video highlights and sponsor activation with Grabyo

Ahead of the 2017/18 NBA season, Turner Sports joined forces with Grabyo to amplify the amount of real-time video highlights shared to its social platforms and to generate new revenue streams through branded content and sponsored posts.

Using Grabyo’s live clipping and editing tools the Turner Sports social team was able to maximize the amount of real-time content shared to Facebook, Twitter, Periscope and Instagram for the @NBATV and @NBAonTNT handles. During the Playoffs, more than 2,000 clips were shared from Grabyo to these social pages by the Turner Sports social team.

The NBA is one of the most popular sports on social media. Millions of fans engage with more real-time clips and highlights every day. With Grabyo, Turner delivered every big moment from the NBA Playoffs as they happened, resulting in increased distribution, engagement and views.

Grabyo has increased the speed at which the social team can publish content and the potential to activate commercial partnerships through branded video content and sponsorships. Grabyo’s browser-based video editor enables the digital teams to quickly edit the NBA feed into square and vertical highlights, which are optimized for distribution and viewing on social platforms including Twitter and Instagram.

Clips can have approved sponsor branding, attribution and post-roll bumpers added seamlessly for multiple sponsors. Turner has leveraged this capability by creating sponsorship campaigns on Twitter and Instagram for global partners including Cisco, EA Sports, Gatorade, Mountain Dew, Jordan, Boost Mobile and Verizon go90. By using Grabyo and the social platforms, Turner can deliver an engaging branded content experience for its sponsors.

Turner also worked with Grabyo to expand its live social video and branded content offering around the 2018 NBA All-Star. Throughout the weekend, Turner delivered 15 live broadcasts, directly to its social pages on Facebook, YouTube, Periscope.

Using Grabyo, Turner created numerous new live experiences for fans across NBA All-Star weekend including an exclusive YouTube stream directly after the Taco Bell Skills Competition. The stream featured Grammy- winning artist Kendrick Lamar and was sponsored by American Express to create an exclusive social first partnership between the two.

To find out how Grabyo can assist in helping you distribute and share key moments from live events, contact us today.

Grabyo partners with BAFTA to enhance the Academy’s social media offering

Grabyo has partnered with the British Academy of Film and Television Arts (BAFTA) to share BAFTA’s real-time video clips, highlights and GIFs to its social pages during the 71st EE British Academy Film Awards.

The partnership enabled BAFTA to deliver key moments from the event directly to Twitter and Facebook, including content from the red carpet, award announcements, acceptance speeches and backstage reactions.

“We are delighted to be partnering with Grabyo to increase the distribution of our video content across social media, allowing more fans to access the event if they can’t watch it on TV,” commented Jess Lenten, Social Media & Content Officer at BAFTA. “We want to share everything that makes the EE British Academy Film Awards special and use our social accounts to celebrate the wonderful achievements of all our winners and nominees.”

BAFTA used Grabyo Studio to share highlights from the night, which included the emotional moment Gary Oldman shared his award for Leading Actor with his family, Supporting Actress nominee Lesley Manville arriving on the red carpet straight from her matinee performance in the West End and the GIF that encapsulated the joy from the Three Billboards Outside Ebbing Missouri team which won five Awards.

“Grabyo is proud to continue to support BAFTA to reach its audience across social media” said Gareth Capon, CEO Grabyo “The EE British Academy Film Awards is a prestigious event and our data shows that distributing clips in real-time is the most effective way of reaching fans and the highest levels of engagement happen when the event is live.”

Social media has become an increasingly important distribution channel for BAFTA as it looks to grow the awareness of the Awards ceremony and the broader work the Academy does. The team at BAFTA will be using Grabyo to distribute content from several events during 2018, including the British Academy Games Awards, the Virgin TV British Academy Television Awards and the British Academy Children’s Awards.

Grabyo partners with the world’s leading rights holders, broadcasters and publishers to publish live and on-demand content to multiple social and digital platforms. Grabyo delivered more than 500,000 clips,17,000 live events and six billion video views in 2017.

If you are looking for strategic support and ideas to enhance your social video production output and maximize engagement – please get in touch with our team at hello@grabyo.com