Grabyo

Cloud-based video production, editing and distribution.

Customer Case Studies

Little Dot Studios and the Television Academy select Grabyo to create and manage video content for the Emmys®

Using Grabyo, Little Dot Studios clipped 70 of the biggest moments from the 71st Emmy Awards.

Ahead of the 71st Emmy® Awards, the Television Academy partnered with Grabyo and Little Dot Studios to clip and edit major moments from the awards show in real-time, bringing digital audiences closer to the awards show than ever before. Using Grabyo Studio – Grabyo’s live clipping tool – Little Dot Studios captured every key moment as it happened. Key moments included segments of acceptance speeches and award announcements.

To maximize awareness of the event, Little Dot Studios added Television Academy and Emmys branded video bumpers. These were automatically added using Grabyo to ensure each clip shared was on-brand.

Additionally, using Grabyo’s integration with Brightcove, Little Dot Studios instantly sent the clips they created to the Television Academy’s content management system. From there the Television Academy archived the clips for future purposes and posted them to their website and social media platforms.

Using Grabyo, Little Dot Studios delivered clips of pivotal moments from the Emmys while simplifying their overall video strategy since previous years.

Wimbledon partners with Grabyo for live Visual Radio streams at The Championships

The All England Lawn Tennis Club (AELTC), host of The Championships and known for its signature mix of historic tradition and innovation, has streamed live audio coverage of matches to social media for the first time, registering almost 750,000 views and generating direct engagement with just under 60,000 fans.

The Wimbledon Radio Channel, Wimbledon’s live radio broadcast of The Championships, produced by IMG and encoded by official technology partner IBM, was delivered to Facebook using Visual Radio, a new component of Grabyo Producer.

The rich listening experience displays custom graphics and animations on an audio frame, and enables radio distribution to Facebook, Twitter, Periscope and YouTube as well as websites and mobile apps. Viewers are then able to discuss the action with other listeners through comments or posts, connecting the wider fanbase and community.

The popularity of the Wimbledon Radio Channel across our Visual Radio broadcasts exceeded all expectations. – Alexandra Willis, Head of Communications, Content & Digital, The AELTC.

Using Facebook Live, fans of The Championships were able to listen to the ladies’ final between Serena Williams and Angelique Kerber, the men’s semi-final between Novak Djokovic and Rafael Nadal and the men’s final between Novak Djokovic and Kevin Anderson. These live match streams received almost 60,000 comments, shares and reactions from fans, hosted on the Wimbledon Facebook page.

Alexandra Willis, Head of Communications, Content & Digital, The AELTC, said: “The popularity of the Wimbledon Radio Channel across our Visual Radio broadcasts exceeded all expectations. The Wimbledon Radio Channel performs incredibly strongly across Wimbledon.com and our official apps, and to be able to extend that audience is fantastic. 500,000 people alone listened to the Nadal-Djokovic semi-final which demonstrates our commitment to offering the best access for our fans to enjoy The Championships and engage with our content, and we believe the response shows we have achieved this.”

The popularity of live streaming on social media has increased exponentially in recent years and sports has been a major part of this growth, sports fans want to feel connected to each sporting moment as it happens. Visual Radio from Grabyo meets this demand, enabling production teams to manage multiple live audio streams collaboratively in the cloud, publishing directly to social and mobile platforms that do not offer options for radio broadcasting.

Visual Radio publishers have the added option of activating campaigns for sponsors and media partners. Grabyo’s Producer platform allows users to insert branded graphics, animations or visualisations into the stream. Editors can also insert crowd-sourced comments, conduct live polls with fans and layer imagery and data within the frame to deliver a highly-engaging experience for listeners.

To learn more about Visual Radio, Grabyo’s live video and clipping platform, or to request a demo, please contact us here.

International Champions Cup partners with Grabyo to meet the demands of its global audience

The International Champions Cup (ICC) has partnered with Grabyo to provide its global media teams with the tools to share in-play video highlights, whilst activating campaigns for sponsors and brand partners during this summer’s Tournament.

Now in its sixth edition, the ICC, owned and operated by Relevent, is a key event in the global soccer calendar. The ICC has teamed up with Grabyo to increase the amount of content shared through its social and digital channels, including the creation of new, digital-first live programming using Grabyo Producer.

ICC’s digital teams in the United States, Singapore, Switzerland, Sweden, Spain and Austria will use Grabyo to amplify distribution of live streams and real-time highlights across social platforms.

The partnership will allow the ICC to work with sponsors and brand partners during the competition to provide new revenue streams and engagement through social video distribution. Grabyo provides a streamlined workflow for sharing branded content to Facebook, monetizing clips with in-stream Twitter ads and through YouTube Content ID. The ICC will be able to monetize clips in seconds from anywhere in the world.

Using Grabyo we can leverage each social platform to create new live experiences for our global audience, while also integrating sponsorship in a meaningful way. – Max McGongile

This year, the ICC will also be creating exclusive live content in and around the matches. This will include pre and post-game shows broadcast live on social channels to further drive engagement around the competition. With engagement peaking during live games, these ancillary broadcasts will be another chance to distribute ICC content globally, further expanding its audience.

“We are excited to be partnering with Grabyo for the ICC this year, it’s important for 18 of the best clubs in the world playing 27 matches across the United States, Europe and Singapore, to have the best available tools for publishing video content in real-time,” stated Max McGonigle, Manager of Marketing Solutions at Relevent. “This year the ICC is looking to drive more engaging, fan-first content, in and around each match. Using Grabyo we can leverage each social platform to create new live experiences for our global audience, while also integrating sponsorship in a meaningful way.”

The ICC will also using Grabyo to automatically clip highlights from the matches using sports data feeds. The ICC can trigger automated video clips from key events such as a goal, save, penalty decision or red card. Grabyo uses Opta Sports data to find these moments and then automatically clips the content, in real-time, for distribution to a range of digital platforms.

In support of this growing partnership, Grabyo has added new features to its platform, bringing the best possible experience to its audience. Recent updates include the addition of live social comment moderation, GIFs, image capture and live graphics authoring for digital broadcasts. For more information on Grabyo or to get access to a demo account, please contact us here. 

Turner Sports amplifies real-time video highlights and sponsor activation with Grabyo

Ahead of the 2017/18 NBA season, Turner Sports joined forces with Grabyo to amplify the amount of real-time video highlights shared to its social platforms and to generate new revenue streams through branded content and sponsored posts.

Using Grabyo’s live clipping and editing tools the Turner Sports social team was able to maximize the amount of real-time content shared to Facebook, Twitter, Periscope and Instagram for the @NBATV and @NBAonTNT handles. During the Playoffs, more than 2,000 clips were shared from Grabyo to these social pages by the Turner Sports social team.

The NBA is one of the most popular sports on social media. Millions of fans engage with more real-time clips and highlights every day. With Grabyo, Turner delivered every big moment from the NBA Playoffs as they happened, resulting in increased distribution, engagement and views.

Grabyo has increased the speed at which the social team can publish content and the potential to activate commercial partnerships through branded video content and sponsorships. Grabyo’s browser-based video editor enables the digital teams to quickly edit the NBA feed into square and vertical highlights, which are optimized for distribution and viewing on social platforms including Twitter and Instagram.

Clips can have approved sponsor branding, attribution and post-roll bumpers added seamlessly for multiple sponsors. Turner has leveraged this capability by creating sponsorship campaigns on Twitter and Instagram for global partners including Cisco, EA Sports, Gatorade, Mountain Dew, Jordan, Boost Mobile and Verizon go90. By using Grabyo and the social platforms, Turner can deliver an engaging branded content experience for its sponsors.

Turner also worked with Grabyo to expand its live social video and branded content offering around the 2018 NBA All-Star. Throughout the weekend, Turner delivered 15 live broadcasts, directly to its social pages on Facebook, YouTube, Periscope.

Using Grabyo, Turner created numerous new live experiences for fans across NBA All-Star weekend including an exclusive YouTube stream directly after the Taco Bell Skills Competition. The stream featured Grammy- winning artist Kendrick Lamar and was sponsored by American Express to create an exclusive social first partnership between the two.

To find out how Grabyo can assist in helping you distribute and share key moments from live events, contact us today.

The 2018 Grabyo Sport & Social Summit – What we learned?

Over 80 guests from the sports, broadcast and media industries joined Grabyo and Little Dot Studios for our 2018 Sport & Social Summit.

Hosted at the beautiful Kia Oval, the event looked at the growing need to create new broadcast types and content formats that reach and engage more connected and mobile audiences – especially across social and OTT platforms.

Joining us for the day were senior representatives from FC Barcelona, Manchester United, ITV, BT Sport, WWE, The FA, Facebook, Twitter, Premiership Rugby, Formula E, MotoGP, Eurosport, Southampton FC, IMG and many more.

Making the most of the fine weather, the afternoon started with a networking lunch overlooking the Kia Oval before delegates headed to their seats for the first of five insightful discussions.

The first session was a spirited discussion between Eric Serra (FC Barcelona), Damien Cullen (The English FA) and Neil Smythe (Hashtag United) about producing ‘social first’ broadcasts for sports audiences.

Much of the conversation centered around live content. The FA has been working with Grabyo to create a daily live show exclusively for fans across social platforms from the World Cup. ‘The Lions Den‘ is a digital-first broadcast that is filmed in Russia but remotely produced by a team in London. The 30-minute show is hosted by TV presenter Craig Mitch, who interviews players, management staff and fans. Fans are encouraged to send in questions during the broadcast and vote in live polls, run through Grabyo Producer.

“It’s about an authentic connection between the team and fans” – D Cullen

This was followed by a presentation by Grabyo partner ABB Formula E, who explained the strategy behind growing its social viewing numbers from 50m to 500m in just 12 months. This provided a fantastic insight delivered by Adam Kemp (ABB Formula E) and Rich Payne (Little Dot Studios) into how each social platform works, where the audience is and maximizing the life of specific content types and formats. Formula E delivers specific content to each platform, notably using Instagram Stories to bring an authentic race weekend experience to fans who cannot attend the race.

“Our Instagram Stories are the next best thing for fans who cannot be at the race” – R Payne

As new buyers for media and rights packages appear, Dave Gibbs (Sky Sports & News), Tracey Keenan (WWE), Phil Lynch (Manchester United) and Alex Gough (PSA/Squash) discussed how social video and OTT viewing is going to impact future business models for media rights and TV. For the panel, it was about working to understand what the customer wants and where they want to consume media. There is a balance between pushing out content to social platforms and providing exclusivity and offering premium content on their owned and operated channels. For Manchester United this means super-serving fans across each region with the content they want to watch on the platforms they want to watch it.

“You need to know where your audiences are and how ready they are to consume your content” – T Keenan

After a brief coffee and networking break, the topic of ‘meaningful social interactions’ was tackled by Leigh Walsh (AELTC Wimbledon), Jaine Sykes (ITV) and Nick Pearce (BT Sport). For AELTC Wimbledon and BT Sport, social platforms provide a medium to engage audiences outside of the live content. This year BT Sport rolled out a ‘no filter’ content series which is based around the stories and events that sit outside the live action; the series has been incredibly successful at finding ways to engage and reach fans whilst making the most of the available rights packages that BT Sport has.

“We measure our success based on reach, revenue and reputation” – J Sykes

Before a final wrap-up from Grabyo CEO Gareth Capon and networking drinks on the KIA Oval terrace, Wayne Davison (Little Dot Studios) broke down the best strategy for ensuring optimal content discovery on YouTube and how to use the platform to push traffic to your website, apps and OTT platforms.

A huge thank you to everyone who participated and to all who attended. Grabyo was delighted to be able to bring together so many industry experts and put on an event to showcase the very best and latest innovations across social and digital video.

Grabyo delivered more than 200,000 clips and 17,000 live events across the Facebook platform in 2017. If you are looking for strategic support and ideas to enhance your social video production output and maximize engagement, please get in touch with our team at hello@grabyo.com.