UMG reaches number one with social video and Grabyo

UMG Reaches Number One With Social Video

Universal Music Group use live and real-time video to take recording artist Years and Years to number one.

Universal Music Group (UMG) partnered with Grabyo to promote and share live and VOD content from recording artist Years and Years, resulting in a number one album.


Using Grabyo, UMG engaged a global audience and reached a wider fan base for its artist Years and Years. By sharing key moments from the band directly to social media including live highlights from its performance, UMG was able to build and engage an audience for Years and Years across both Facebook and Twitter.

Fans across the globe were able to engage directly on mobile devices as UMG shared live highlights from the Years and Years performance directly to social channels. By sharing content live from a Years and Years performance, UMG provided fans with unprecedented access, creating advocacy and awareness that led to a number one selling album.


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