The Challenge
Operating a global brand with an estimated 350 million+ fans, UFC needs to produce volumes of content at speed to activate in multiple markets worldwide. In doing so, UFC strives to connect with fans on a personal level with rich and unique content on every platform.
UFC is also a brand notorious for innovation and pushing the envelope when it comes to event coverage and fan access. This means it needs tools that enable its team to experiment and scale its video content output without needing to invest huge sums of money in additional production equipment and personnel.
The Solution
UFC uses our full suite of services – Grabyo Studio and Editor for live clipping, video editing and publishing, plus Grabyo Producer for live production and broadcasting. Built on AWS architecture using services such as Amazon EC2, AWS Elemental MediaConvert, AWS Elemental MediaConnect, Amazon Simple Storage Service (S3), AWS Fargate and many more, Grabyo’s production and distribution tools have helped UFC’s digital team build an agile, flexible and reliable workflow for digital fight night coverage.
Live shoulder content
UFC introduced Quick Hits, a live video format to give fans more access to its fighters and talent.
Each Quick Hits episode is a raw and unfiltered interview, shot from the locker room, outside the arena and backstage to build an immersive video experience for its global fanbase.
Quick Hits give fans unparalleled access to UFC athletes every pay-per-view fight night, reaching thousands of viewers with each broadcast.
Remote live production
With events taking place all over the world – from press conferences and weigh-ins to promotional tours, UFC needed a solution to capture and produce live content from multiple locations.
Grabyo allows UFC to remotely produce video content in one centralized platform for distribution across all of its channels.
From promotional clips to highlights and live streams, UFC activates all of its social and digital channels to reach fans from every corner of the globe.
Its regional teams are also able to access video content to localize and promote events in specific markets.
The Results
Streamlined video workflows
Grabyo’s end-to-end live and VOD production tools give UFC the ability to optimize and deliver video content at speed in vertical, horizontal and square formats.
With direct distribution integrations with YouTube, TikTok, Instagram, Twitter and Facebook, Grabyo is at the center of UFC’s multi-platform social video strategy.
Grabyo Producer enables UFC’s team to produce its live show using minimal equipment. The very first workflow consisted of just two smartphones, two ring lights and a laptop.
Using traditional equipment, producing Quick Hits would be too expensive and require too much manpower. But with Grabyo, the team is able to create a high-quality output from a flexible and seamless workflow.
