Ahead of the 2017/18 NBA season, Turner Sports joined forces with cloud-video specialist Grabyo to amplify the amount of real-time video highlights shared to its social platforms and to generate new revenue streams through branded content and sponsored posts.
Using Grabyo's live clipping and editing tools the Turner Sports social team was able to maximize the amount of real-time content shared to Facebook, Twitter, Periscope and Instagram for the @NBATV and @NBAonTNT handles. During the Playoffs, more than 2,000 clips were shared from Grabyo to these social pages by the Turner Sports social team.
The NBA is one of the most popular sports on social media. Millions of fans engage with more real-time clips and highlights every day. With Grabyo, Turner delivered every big moment from the NBA Playoffs as they happened, resulting in increased distribution, engagement and views.
Grabyo has increased the speed at which the social team can publish content and the potential to activate commercial partnerships through branded video content and sponsorships. Grabyo's browser-based video editor enables the digital teams to quickly edit the NBA feed into square and vertical highlights, which are optimized for distribution and viewing on social platforms including Twitter and Instagram.
Clips can have approved sponsor branding, attribution and post-roll bumpers added seamlessly for multiple sponsors. Turner has leveraged this capability by creating sponsorship campaigns on Twitter and Instagram for global partners including Cisco, EA Sports, Gatorade, Mountain Dew, Jordan, Boost Mobile and Verizon go90. By using Grabyo and the social platforms, Turner can deliver an engaging branded content experience for its sponsors.
Turner also worked with Grabyo to expand its live social video and branded content offering around the 2018 NBA All-Star. Throughout the weekend, Turner delivered 15 live broadcasts, directly to its social pages on Facebook, YouTube, Periscope.
Using Grabyo, Turner created numerous new live experiences for fans across NBA All-Star weekend including an exclusive YouTube stream directly after the Taco Bell Skills Competition. The stream featured Grammy- winning artist Kendrick Lamar and was sponsored by American Express to create an exclusive social first partnership between the two.
Grabyo is delighted to have supported Turner Sports partnership with the NBA and looks forward to a continuing to develop and evolve alongside the company’s social strategy in the coming year.