TennisTV partners with Grabyo to distribute social video featuring key moments in real-time from more than 2,000 live matches a year, driving social traffic back to its apps and OTT subscription service.
As the official live video streaming service of the ATP and WTA, TennisTV shares exciting moments in real-time to its Facebook and Twitter channels. By being able to share highlights and clips in real-time, TennisTV have been able to drive engagement across their social platforms and provide a key promotional tool for subscriber acquisition for its mobile applications and paid subscription OTT services.
During live tennis matches, the editorial team at TennisTV uses Grabyo to instantly capture amazing tennis moments from official live streams as they happen and share them in real-time with fans on social media. This allows TennisTV to bring the best moments from tournaments across the world such as the ATP Finals, Madrid Open and the BNP Paribas Open directly to mobile and social news feeds, pushing traffic back to its paid offerings.