AELTC DELIVER LIVE DAILY SHOW ON SOCIAL MEDIA DURING 2019 CHAMPIONSHIPS
Over 1 million views for the first series of the Wimbledon Coffee Morning
For The Championships 2019, the All England Lawn Tennis Club (AELTC) teamed up with Grabyo and LiveWire Sport and to produce an innovative live daily show on social channels.
The show was called the Wimbledon Coffee morning, broadcast live to Twitter, YouTube and Facebook. Every morning during the tournament the show was created to provide fans with an alternative perspective.
Capturing the audiences on social media, AELTC was able to engage with large audiences. The live interactive show connected fans with the tournament before play had started, using interactive segments, insights on the players and behind-the-scenes footage. This gave fans the opportunity to participate in the viewing experience and engage with the tournament in a different way.
Produced by LiveWire Sport and delivered with Grabyo Producer the show reached over 1 million views.
Mixing live and VOD content using Grabyos’ lightweight production platform, AELTC could incorporate branded content into the shows- the Babolat racquet stringing challenge. This segment was included in each episode alongside other pieces of content including ‘what you missed’. The producers created shareable content, increasing video watch times and engagements across channels.
The interactive element of the show was executed using Grabyo’s partnership with the social participation platform never.no. Live polls and their results were shown on-screen during the shows.
Another way viewers were encouraged to engage with the show was the use of the campaign hashtag #jointhestory. Each morning the show displayed the comments and images from #jointhestory, expanding the reach of the show beyond the channels being used for the broadcast.
To complement the Coffee Morning, AELTC also delivered more than 800 real-time clips to its social channels, Wimbledon.com and the official apps using Grabyo Studio, achieving over 40 million views, and over 80 million social impressions.
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