FORMULA E DRIVES SOCIAL VIDEO SPONSORSHIP
Formula E partners with Grabyo to deliver branded content solutions.
FIA Formula E partnered with Grabyo to increase the value of its social video sponsorship. Using Grabyo Studio, Formula E was able to share branded video content across Facebook and Twitter in real time, delivering thousands of video views for race sponsor DHL across the entirety of the Mexico City ePrix.
Formula E was able to upload DHL graphics into Grabyo Studio and create a branded overlay and end slate to use on video shared across both Twitter and Facebook. Formula E was also able to live stream across Facebook using a visible, branded handshake between itself and DHL.
Formula E used Grabyo Studio and its creative sets feature to seamlessly overlay graphics on video shared to social media. This use of Grabyo provided DHL with native association of its brand with Formula E, increased the amount of social inventory available across Twitter and Facebook and enabled DHL to increase the value of its race sponsorship while reaching a younger demographic.
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