BT Sport maximizes UFC coverage with live streaming

BT Sport maximizes UFC coverage

British sports broadcaster uses social media to extend its UFC coverage.

BT Sport used live streaming and real-time video across social media to extend its broadcast of UFC 205, McGregor v Alvarez – producing complementary experiences for fans on social, driving strong growth in both broadcast and digital engagement.


BT Sport makes full use of Grabyo tools to produce social and digital content that extends the coverage alongside its linear TV offering. For a growing sports property such as UFC, BT Sport takes advantage of the on-demand and mobile nature of social distribution to increase the amount of content available to its audiences.

By live streaming the pre and post fight press conference between Conor McGregor and Eddie Alvarez through Periscope Producer and Facebook Live, BT Sport was able to increase the broadcast experience for fans across the entire UFC 205 event weekend.

BT Sport seamlessly used Grabyo Studio to generate awareness and extend its coverage of UFC 205. Using Facebook Live and Periscope to broadcast both the pre and post press conference of the McGregor v Alvarez, BT Sport was able to maximize its content distribution and presence around one of the biggest UFC events in history.

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