Grabyo

Cloud-based video production, editing and distribution.

Gareth Capon

Broadcast live streams to YouTube or Facebook with Grabyo

Live video is the biggest social media trend right now. Global rights holders, broadcasters, and publishers are streaming live on social media to reach new audiences and drive more engagement.

Last month, Facebook announced Grabyo as a live streaming partner at F8. This means that Grabyo is the fastest and easiest way to take a TV stream and distribute it directly to Facebook as the action happens. Now, Grabyo can broadcast live streams to YouTube.

Grabyo is your hub for social video

With a fast, simple set-up using a live IP stream (no third-party integration required), you can broadcast live to multiple Facebook pages or YouTube channels.

broadcast live streams to youtube

Using Grabyo, instant highlights can be created whilst your stream is live: clips that are shared in real-time to Facebook, Twitter, Instagram and YouTube. Videos can be edited in horizontal, square and vertical formats with graphical and text overlays available to enhance clips for mobile, auto-play and no-audio viewing in social feeds.

Rights holders, broadcasters and publishers are turning to live streaming on social media platforms to reach a broader audience outside of their traditional TV distribution. For example, the UK broadcaster BT Sport, who have the exclusive rights to the UEFA Champions League for the UK, showed the UEFA Champions League final (one of the biggest games in European football) live and for free to the UK public via YouTube. Using YouTube live streaming to multiple platforms, BT Sport reached an emerging generation of sports fans who watch the majority of their sport online, and on mobile devices.

We look forward to working with other leading rights holders, broadcasters and publishers as they distribute their live TV-streams to multiple social media platforms. If you would like to talk to the Grabyo team about streaming live to social media, get in touch here.

Related Posts

Billions more reasons to be happy: Grabyo generates >1bn impressions monthly

 

 

In February 2016 we published a blog announcing a key milestone for the business, we surpassed 1 billion social video impressions across the platform in a single month.

We thought it would be useful to share our platform usage since that announcement and reflect on what our growth means for the wider social video market.

Since achieving our first ever 1 billion impression month in January we have surpassed 1 billion impressions every month, the highest being April 2016 when we reached 1.26 billion.

A more telling comparison is looking at the annual numbers for Grabyo since we launched in 2014. From 2014 to 2015, video views grew more than 13x to 560 million. 

In the first four months of 2016, we have delivered more than 610 million video views – that’s more video views than we generated in the whole of 2015.  With this growth, we forecast over 2.5 billion views across the platform in 2016, but if growth continues to accelerate this may be on the low end of our estimates.

We continue to grow our customer base, and the numbers reflect this, but this rapid expansion reflects broader trends in the video market. Social video is growing fast, it is important to consumers and it is here to stay.

All this with only 14 days of data for Facebook Live…

So, what’s next? Watch time. For live video, the view count metric is not as important as the total amount of video watched by the audience – stay tuned for updates on watch time across the Grabyo platform in the coming weeks.

If you want to find out more about Grabyo data and analytics, please check out the Grabyo Knowledge Base here or drop us a line at hello@grabyo.com

Related Posts

Optimise video for mobile and social using graphics and overlays – Grabyo product update

It is estimated that brands, rights holders and content creators get between 1-3 seconds to grab the attention of consumers on social media before their content is lost in a quick upward swipe of a thumb.

One. Two. Three….gone.

With our latest tools, we’re helping you make those three seconds count.

Introducing graphic and text overlays for Grabyo Studio

With so much content available on social media, you have to communicate your message quickly to capture viewers’ attention.

Grabyo platform data shows that adding graphics, text and emojis to video content improves your chance of engagement. Whether it’s adding the score of a sports fixture to a video, overlaying a logo or hashtag to align your content with a campaign or adding extra emotion to a video with emojis – the possibilities are endless.

Videos on Facebook, Twitter, Instagram and Snapchat autoplay in consumers timeline (usually without audio) – it is no longer enough to rely on sound to grab attention. PopSugar increased views (of more than 30 seconds) for their fashion videos from 21% to 50% through incorporating on-screen copy into their video. This is now available within Grabyo.

Facebook recently undertook research which identified that 41% of brands’ video ads do not get the message across effectively without sound. Overlays and graphics allow content creators to convey messages without audio and to encourage users to click, so they watch the video with the sound turned on. The new overlay feature within Grabyo Studio makes this easy.

Immediate engagement matters: Facebook data shows that 65% of people who watch the first three seconds of a video will watch for at least ten seconds whilst 45% continue watching for thirty seconds.
To get the most out of overlays, head over to our knowledge base to learn how to put them to use.

Take a quick look at our demo showing how it works…

If you have any questions on overlays or any other Grabyo feature, please do get in touch with the Operations Team at hello@grabyo.com or use our live chat here.

Related Posts

Video app for mobile? Introducing square and vertical video editing!

Smartphones, social media and mobile video means the world is now in our pockets. This always-on access to information means publishers are in a battle for relevance, as well as distribution and reach. Content creators have to work harder to capture the attention of consumers and drive engagement ‘in the feed’ – “thumb-stopping moments” are more important than ever.

Facebook research indicates that up to 47% of the value in a video campaign is delivered in the first three seconds, whilst up to 74% of the value is delivered in the first ten. For creators, publishers and content owners this means a greater demand for resources, more complex production and a need to increase content output optimised for each target platform.

Consumers are viewing more content on mobile, yet traditional video production workflows are not optimised for mobile devices or to produce videos that are viewed in a social feed.

Do you need a video App for mobile? Don’t worry, we are here to help…

Today we are excited to announce that we have introduced new tools within Grabyo Studio that allow users to edit any horizontal video into vertical and/or square in real-time for publishing to Facebook, Twitter, YouTube, Instagram and Snapchat.

Creating content for each social media platform, repurposing video assets, using different aspect ratios (e.g. vertical, square) and using graphics to tell a story without audio in the feed is how you win on social. Capture audience attention immediately and encourage fans to watch, comment and share – driving viral distribution to a wider audience.

By 2020, 75% of the world’s population will own a smartphone. Content owners must be ready to deliver a video experience for a mobile-first audience:

  • Snapchat content is most successful in vertical format
  • Instagram content is optimised for viewing in square
  • Twitter Moments’ is tailored to suit vertical content
  • Facebook content published in square/vertical appears larger in a user’s timeline

Vertical video has gained momentum since the launch of Snapchat and is being adopted more broadly by publishers, broadcasters and social media marketers. Vertical videos and adverts receive a 9x higher completion rate than horizontal videos on Snapchat. Content needs to be convenient for consumers – most users don’t want to rotate their phone to view video in full screen mode. Vertical content is here to stay. Don’t get left behind and follow our simple steps within Grabyo to produce engaging vertical and square video content in seconds.

If you have any questions on vertical and square video or using Grabyo, please do get in touch with the Grabyo team via hello@grabyo.com or by using the live chat on the Grabyo website.

Related Posts

Monetise your social video with Facebook’s updated ad policy

Many of our clients frequently ask us about the possibilities for monetising their social video content. Whilst there have previously been restrictions in place preventing rights holders from share sponsored content on Facebook, Mark Zuckerberg’s company announced changes to its ad policies on Friday (8th April), allowing content publishers to monetise their content.

Verified Facebook Pages can now share branded content on Facebook, including videos. Branded content is any output that specifically mentions or features a third-party product, brand or sponsor.

This is a fantastic update for rights holders who have significant assets available for video content but are unable to maximise the revenue opportunities when publishing this content to Facebook. Now, fans will be given access to a greater range of high-quality content as organisations and influencers collaborate on output. Whereas publishers running branded content on Facebook required approval directly from the social platform, the latest policy updates only require the sponsor behind the content to be ‘tagged’ within the text, image or video.

There are still some limitations in place when it comes to branded content, such as persistent watermarks and pre-rolls ads being forbidden, as are sponsored profile pictures and cover photos.

Commenting on the update, Clare Rubin, Product Manager and Nick Grudin, Vice President of Partnerships at Facebook said:

“This update is something that media companies, public figures, influencers, and marketers have been asking for, as branded content is a growing and evolving part of the media landscape.

“People will now be connected to more of the content they care most about on Facebook as publishers and influencers gain an incentive to share more quality content — of all kinds — with their fans. We know that many of our partners have existing partnership deals with marketers, and this update gives them the ability to extend their branded content business onto Facebook.”

To speak with Team Grabyo about how we can help you monetise your social video content in line with Facebook’s most recent policy update, click here.

For a full list of what is, and is not, allowed in Facebook’s updated ad policy, click here.

Related Posts