Live video is the biggest social media trend right now. Global rights holders, broadcasters, and publishers are streaming live on social media to reach new audiences and drive more engagement.
Last month, Facebook announced Grabyo as a live streaming partner at F8. This means that Grabyo is the fastest and easiest way to take a TV stream and distribute it directly to Facebook as the action happens. Now, Grabyo can broadcast live streams to YouTube.
Grabyo is your hub for social video
With a fast, simple set-up using a live IP stream (no third-party integration required), you can broadcast live to multiple Facebook pages or YouTube channels.
Using Grabyo, instant highlights can be created whilst your stream is live: clips that are shared in real-time to Facebook, Twitter, Instagram and YouTube. Videos can be edited in horizontal, square and vertical formats with graphical and text overlays available to enhance clips for mobile, auto-play and no-audio viewing in social feeds.
Rights holders, broadcasters and publishers are turning to live streaming on social media platforms to reach a broader audience outside of their traditional TV distribution. For example, the UK broadcaster BT Sport, who have the exclusive rights to the UEFA Champions League for the UK, showed the UEFA Champions League final (one of the biggest games in European football) live and for free to the UK public via YouTube. Using YouTube live streaming to multiple platforms, BT Sport reached an emerging generation of sports fans who watch the majority of their sport online, and on mobile devices.
We look forward to working with other leading rights holders, broadcasters and publishers as they distribute their live TV-streams to multiple social media platforms. If you would like to talk to the Grabyo team about streaming live to social media, get in touch here.