Here are Grabyo’s favorite content production ideas from around the sports and broadcast industry over the past weeks.
The US election has been dominating the news cycle and social media feeds for months, with a vast amount of global coverage. News outlets wanted to be the primary destination for viewers. CNN used a selection of informative videos and live election specials to engage with viewers during the months building up to election day. Sports are continuing to entertain people with the return of the Masters after a six month hiatus, the NFL continuing to provide jaw-dropping plays and the EA Madden NFL eSports competition. The Country Music Awards took place, using a combination of pre-recorded performances and a live award show on ABC and the streaming platform Hulu.
CNN election coverage
To keep people up-to-date with all things related to the election, CNN used a series of videos displayed on their website. One series included a comparison between the two candidate’s policies. Categorising each policy into sub-sections such as education, climate crisis and the economy, the short-form videos explored Biden and Trump’s stance on each matter as well as their plans for the future. CNN also provided recaps of debates that could be watched on demand for people to catch up on anything they missed.
As the Masters returned after a six month delay, golf fans had plenty to be excited about. The autumnal colours provided a different view of the course and despite there being no patrons in attendance, this allowed for increased access to players. Players could be heard talking to each other and congratulating each other whilst playing the competition, taking fans as close to the action as possible. The real winner of the competition though was Jon Rahm’s hole in one during a practice round, which has now achieved nearly five million views.
Fans are still watching NFL games from home, so the NFL took fans into the living room of Jerome Bettis as he watched his beloved Pittsburgh Steelers. Showing the highs and lows of supporting your team, the video allows fans to connect with the league as they empathize with the frustrations and elations of Jerome Bettis.
Country Music Awards
A few guests were in attendance for the 2020 Country Music Awards, which took place in Nashville. With presenters socially distanced, the format was slightly different for this year’s edition. Performances were pre-recorded in empty theatre halls and played during the ceremony. The show was available to watch live on ABC and also available afterwards on their streaming platform and Hulu.
EA Madden NFL 21
EA kicked off their Club Championship on the new NFL Madden 21 game with entries open to anyone who has the game. Streaming the competition on Twitch, fans could watch players battle it out whilst representing their NFL team. The total prize pool is $750,000, with regional qualifiers leading into the final there is plenty of action for fans to engage with.
To learn more about Grabyo and how we are helping global broadcasters, rights holders and media companies overcome these challenges with our cloud-based video production and editing platform – get in touch today.